BLOODWEISER • 2016
Global Creative Director, Anomaly
This is real. We actually made this. A halloween ritual, created to get Chinese beer drinkers involved in the American holiday of Halloween. Bloodweiser is a tasteless, creepy red dye that was dripped into Buds at participating parties and pub crawls in China, where participants also received a customizable horse-inspired (Clydesdale-inspired) mask. The campaign was a huge success and picked up in multiple other markets around the world.