JINGLE CAMPAIGN • 2017
Group Creative Director, Anomaly
The Kit Kat jingle is the 5th most memorable song of all time. Someone told us that in the briefing. I can’t say whether that’s true, but it is very famous. So we picked up where Chance the Rapper left off and remixed the jingle into 8 new genres, and created TV spots that felt more like throwback music videos.