REESE’S BRAND CAMPAIGN• 2018
Group Creative Director, Anomaly
After being awarded the Reese’s business at the end of 2017, we kicked off the year by launching the brands new voice, literally. We introduced Will Arnett, as the first actual voice of the brand, in our new evolution of the campaign, which we called “Not Sorry.” Embracing the confidence that there is no candy better than Reese’s and we won’t apologize for making you want it over and over.
And some seasonal ads as well…